Chapter Meeting: Culturally Relevant Strategy to Achieve Meaningful Project Outcomes

12 Apr 2022 - 6:15pm
Presentation Doc: 
PDU Category: 

6:15 | Log in to Zoom, Networking
6:45 | Announcements
7:00 | Guest Speaker (1 PDU)
8:00 | Communities of Practice programs (1 PDU)
            (PMO, Quality, and Career & Personal Development CoP's)

Culturally Relevant Strategy to Achieve Meaningful Project Outcomes


Zoom recording of the Chapter Meeting presentation: 20220412_PMIW_April_Chapter_Meeting_Presentation.mp4

Selfie of Dr. Valerie Williams holding her PMIW Certificate of AppreciationIn this era of unprecedented political shifts, the global health pandemic, and social justice awakenings, everyone can benefit from having the ability to navigate an evolving socio-political landscape and the needs of an increasingly diverse American population and marketplace.

A new framework, the culturally relevant marketing strategy, is helping the market-minded to meet these needs. For professionals operating in this space, culturally relevant marketing offers important features and benefits.

Taking cues from education pedagogy, this hybrid approach integrates strategy with multi-dimensional research, discourse, critical interpretation, and analysis, to facilitate meaningful outcomes. Learn how, and much more, at this informative presentation.

Dr. Valerie Williams-Sanchez, PhD

Valerie Williams-Sanchez, Ph.D,​ is ​a veteran marketer and educator​ who recently​ joined ​Blue Chip Marketing Worldwide ​as Vice President, Cultural Intelligence and Relevance. In this capacity, Dr. Williams-Sanchez puts “Culturally Relevant Pedagogy into Practice” for the Chicago-based Ad firm to help them apply a new lens to client brands, while elevating the agency’s overall fluency in America’s evolving social fabric. This work represents the intersection of her academic expertise and professional work across industries spanning more than 25 years, which includes work with ​​partnership marketing ​at Disneyland and product launch planning for Volvo. She has also led communications at Columbia University Irving Medical Center and The Williams Institute.


$10 for PMI Westchester and other PMI Chapter Members
$15 for non-members

Pre-registration (not yet open) is required; registration closes Monday, 11 Apr 2022 at 11:59 p.m.

Register here!

Payments must be made in advance by PayPal/credit card, or by check (payable to PMI Westchester).
Credit card payments can be made through PayPal without the need for a PayPal account.

Location (Address): 

Virtual Session (Zoom)